The annual red kettle campaign for the Salvation Army kicked off today at Yuma Palms mall.

But this year -- the charitable organization in Yuma has raised the bar on it's total goal.

It need's a minimum of $100,000 -- which is $25,000 more than what was raised last year.

Organizers say the need is up because more people are relying on the Salvation Army during these tough economic times.

The campaign will last through Christmas Eve.