This year's upcoming El Toro Bowl will have a new title sponsor and Fisher Automotive has taken that role.
On Wednesday afternoon, Arizona Western College, the Matador Athletic Association and the Caballeros de Yuma made the announcement at a press conference at Fisher Chevrolet.
Caballeros de Yuma Bowl Committee Co-Chairman Dennis Booth commented on the rapid progress between the parties involved in bringing Fisher on board. "They listened intently to what we had to say from the first time we set up the meeting, and had nothing but great things to say about what they'd seen and experienced from the 2011 and 2012 bowl games..."
There's yet no word about Fisher's contract with the El Toro Bowl beyond this year.